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Opinion Scale

Use the Opinion Scale question type to measure how respondents feel about a particular topic using a numeric scale, typically ranging from 0 to 10 (default is 1 to 10).

Opinion Scale Builder View

This question type is ideal for gauging:

  • Customer satisfaction
  • Product perception
  • Experience evaluation
  • Behavior intensity

Customization Options​

In the builder, you can customize:

  • Scale Range: Choose a scale (e.g. 1 to 5, 1 to 10 etc.)
  • Left and Right Labels: Add descriptive labels like "Not at all satisfied" and "Very satisfied"
  • Mandatory Setting: Decide if answering is required
  • Button Text: Customize the next/submit button

Use Cases​

  • "How satisfied are you with your purchase experience?"
  • "Rate your interest in trying this product again."
  • "How would you rate your interest in exploring more features in our app?"

Best Practices​

  • Keep the question clear and specific.
  • Use balanced scales (like 1-5 or 1-7).
  • Add endpoint labels to help users understand the range.
  • For measuring brand loyalty with a standardized 0–10 scale and segmented follow-ups, consider using the NPS (Net Promoter Score) question type instead.

Respondent Preview​

Respondents will see an interactive scale to choose their rating.

User Preview – Opinion Scale Field

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