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Group Rating

The Group Rating question type lets respondents rate a list of items on the same shared scale (stars, hearts, or thumbs-up) inside a single question. You define the items once and the scale once, and the respondent moves down the list giving each item its own score.

When to use​

  • Multi-product reviews: rate three products you tried on overall satisfaction.
  • Attribute scoring: score one product across attributes like value, ease of use, design, and support.
  • Concept testing: rate several ad creatives, names, or feature ideas head-to-head on the same scale.
  • Anywhere you would otherwise ask the same Rating question several times in a row.

If respondents need to pick a single winner instead of scoring each item, use Max Diff or Ranking instead.

Question settings​

  • Mandatory: Require a rating before the respondent can move on.
  • Shuffle options order: Randomize the order of items per respondent to control for order bias.
  • Scale length and shape: Two dropdowns side by side. The left dropdown sets the number of steps (2 to 10). The right dropdown sets the icon: Star, Heart, or Thumbs up. A 5 + Star combination gives you the familiar five-star rating.
  • Items: Add the things you want rated. Each new row defaults to a label like Item 1, Item 2, and so on. Bulk add is supported, so you can paste a list of names instead of typing them one by one.
  • Dynamic source: Optionally populate items from URL parameters or a dynamic data source, with an image field per item.
  • Media: Add an image or video above the question with Media upload.
  • Layout & design: Adjust layout and styling under Layout design.
  • Proceed button text: Customize the CTA (e.g., "Submit ratings").

Respondent preview​

Each item appears as its own row with the chosen icon scale (e.g., five stars) to its side. Respondents tap the icon that matches their score for that item, then move to the next. The selected score for each item is saved independently, so you get one score per item per respondent.

Mobile behavior​

On phones, items stack vertically with the icon scale directly under each item label. Tapping an icon expands the touch target so respondents do not mistap on a small screen. Shuffle options order still applies, so each respondent sees items in their own randomized sequence.

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