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Likert Scale

The Likert Scale question type asks respondents to pick a number on a single, anchored scale, typically running from disagreement to agreement or from "never" to "always". Unlike the Matrix, which puts several statements in a grid, Likert Scale shows one statement at a time with a clean, evenly spaced numeric scale.

When to use​

  • Single-statement agreement checks ("I would recommend this product to a friend").
  • Frequency questions ("How often do you use this feature?").
  • Satisfaction or importance ratings on one item at a time.
  • Quick pulse questions inside a longer survey, where a grid would feel heavy.

If you need to rate the same scale across several statements in one question, use Matrix instead.

Question settings​

  • Mandatory: Toggle to require an answer before the respondent can move on.
  • Scale range: Pick the start number (0 or 1) and the end number (5 through 10) using the two dropdowns separated by to. A 1 to 5 Likert is the classic five-point scale. A 0 to 10 setup mirrors NPS without the segmentation.
  • Scale labels: Three short anchor labels (max 24 characters each) that describe the start, mid, and end of the scale. Common pairs are "Strongly disagree → Neutral → Strongly agree" or "Never → Sometimes → Always".
  • Media: Add an image or video above the question with Media upload.
  • Layout & design: Adjust layout and styling under Layout design.
  • Proceed button text: Customize the CTA on this step (e.g., "Next", "Continue").

Respondent preview​

Respondents see a horizontal row of numbered tiles from your minimum to your maximum. The three anchor labels sit underneath the row: the start label on the left, the mid label in the centre, and the end label on the right. Tapping a number selects it.

Mobile behavior​

On phones, the number tiles wrap onto multiple lines so the touch targets stay finger-friendly. The three anchor labels stack above the tiles as a small legend (e.g., 1 → Strongly disagree, 3 → Neutral, 5 → Strongly agree) instead of sitting underneath, so respondents always know what each end of the scale means without horizontal scrolling.

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