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Reward pool

A reward pool is a pre-funded budget on your survey that pays every qualified respondent a brand coupon the moment they finish. You set the per-response amount and the size of the pool, PollPe holds the money, and each completed response draws from the pool until it runs out.

What a reward pool is​

A reward pool sits on a single survey. It has three moving parts:

  • A per-response reward amount (for example, ₹10 in Amazon Pay).
  • A number of respondents you want to reward, set as a percentage of expected responses or a fixed count.
  • A pool balance, funded by your PollPe Credits and any top-up you make at checkout.

When a respondent completes the survey through a linked source, PollPe debits the per-response amount from the pool and sends them a coupon in the brand you picked. If the pool runs dry, new respondents stop being rewarded but the survey itself keeps collecting responses.

Why creators use it​

Paying respondents lifts response rates and reduces abandonment on longer surveys. A reward pool is the most common way to do that on PollPe because:

  • The cost is bounded. You set the pool size up front, so you cannot overspend.
  • Unused budget comes back. If the reward credits for the survey are not fully utilised, the remaining balance is refunded to your PollPe Credits after the survey ends.
  • There is no separate top-up flow per respondent. PollPe handles delivery, you just watch the pool drain.
  • Reward delivery is on a real brand. Respondents receive Amazon Pay, Zomato, Myntra, Flipkart, Swiggy, or Google Play coupons, which is a stronger pull than a raffle entry.

Who it is for​

  • D2C brands running post-purchase or NPS surveys who want honest feedback from real customers, not random panel respondents.
  • Researchers running paid panels or screening surveys where every completed response has a known value.
  • Recruiters screening candidates through a survey and willing to pay for the time of a qualified applicant.
  • Product teams running pricing, concept, or feature studies where the response sample needs to be incentivised to be representative.

What funds the pool​

Reward pools are funded by PollPe Credits. At checkout, you can apply your current credit balance against the pool amount, and if the credits do not cover the full amount, the rest is paid through the standard payment flow. Any refunds from unused budget go back to your PollPe Credits, not to your card or bank.

See PollPe Credits for how credits are issued and where else they can be used.

Reward pool versus a one-off giveaway​

A reward pool is different from running a giveaway or raffle on the side of your survey:

  • A giveaway typically rewards one or a few respondents picked at random after the survey closes. Respondents do not know if they will win.
  • A reward pool rewards every qualified respondent a known amount the moment they finish, until the pool runs out. Respondents see the reward up front.

Reward pools lift completion rates because the payoff is concrete and immediate. Giveaways lift entries because the prize is large, but they do not move completion rates the same way.

Plan requirements​

Reward pool creation requires a paid plan. The reward respondents banner inside Share on your own is gated behind your plan, and creating or adjusting a pool checks for an active subscription before letting you proceed.

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