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Heatmap

The Heatmap question type lets respondents interact with an image by clicking or drawing on it. It's a visual feedback tool used in UX research, packaging design testing, and any scenario where spatial feedback matters.

When to Use​

  • UX click testing — find out where users expect buttons, links, or navigation.
  • Packaging design — test which areas of a product package draw attention.
  • Ad creative testing — identify which parts of an advertisement resonate.
  • Store layout feedback — mark preferred areas on a floor plan.

Interaction Modes​

  • Click mode: Respondents place dots/pins on the image by clicking.
  • Draw mode: Respondents draw freehand on the image to highlight areas.

Question Settings​

  • Interaction Type: Choose between Click or Draw mode.
  • Pointer Size: Adjust the size of click dots or drawing strokes.
  • Min / Max dots: Set the minimum and maximum number of clicks allowed.
  • Comment character limit: Optionally limit the length of written feedback.
  • Media Upload: Upload the image respondents will interact with (required).
  • Required: Make the question mandatory.
  • Proceed Button Text: Customize the CTA on this step.

Respondent Preview​

Respondents see the uploaded image and can click on it (in click mode) or draw on it (in draw mode). Each click places a visible marker on the image.

Tip: Upload high-resolution images for best results. The image should be clear enough that respondents can identify specific areas to click or draw on.

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