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Matrix

The Matrix question type lets you evaluate multiple items against the same set of criteria in a structured grid format. Respondents select one answer per row from a shared set of columns.

When to Use​

  • Compare multiple product features on satisfaction, importance, or frequency.
  • Run Likert-scale grids (e.g., Strongly Disagree → Strongly Agree across several statements).
  • Collect structured feedback on multiple touchpoints in one question.

Question Settings​

  • Rows: Add the items you want respondents to evaluate (e.g., "Customer Support", "Product Quality", "Pricing").
  • Columns: Define the scale or options (e.g., "Very Satisfied", "Satisfied", "Neutral", "Dissatisfied").
  • Required: Make the question mandatory.
  • Proceed Button Text: Customize the CTA on this step.

Respondent Preview​

Respondents see a grid where each row is an item and each column is a response option. They select one option per row by clicking the corresponding cell.

Note: On mobile devices, the matrix adapts to a stacked card layout for easier interaction. Each row becomes a separate card with the column options listed below.

Premium Feature: Matrix is available on paid plans.

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